No named source, but this article sounds even worse:
DIRECTV NOW Will Reportedly Raise its Price $10 a Month Next Week & Launch 2 New Packages
Dropping from four packages to two, both with less channels for new customers. Existing can keep the package they have with $10 increase, but will lose if they drop service and come back.
The long time coming Directv service via streaming instead of satellite is said to be the same pricing as satellite, the all included prices (think $93 or more).
That's crazy - no equipment, paying the all inclusive price that they created to include HD, DVR, MRV fees, all while using your own broadband and equipment. Way overpriced.
It's almost like they needed to improve the service and capacity, so they decided to reduce their customer base and reduce their offerings (channels) so there is less demand on their service.
This isn't the case, it's solely about trying to move from a product losing money to a product that is profitable, but everyone else in the infancy streaming market it not that profit focused yet - it will continue to see AT&T bleed subscribers.