DIRECTV Creates In-House Advertising Sales TeamFormer Twentieth Television Team Takes New Roles at DIRECTV
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 7, 2006--Signaling an aggressive, new strategy to generate more national ad sales and revenue, DIRECTV, Inc., the nation's leading satellite television service provider, is streamlining its advertising sales division by bringing the entire operation in-house. As part of this new transition, DIRECTV will combine its existing Advertising Sales team with a group of DIRECTV account representatives from DIRECTV's former ad sales vendor, Twentieth Television.
The newly combined DIRECTV Advertising Sales team, operating out of DIRECTV offices in Los Angeles, New York and Chicago, will be responsible for attracting new national advertisers to DIRECTV while also working with internal DIRECTV departments to create new partnerships and revenue sources.
"Fully in-sourcing our Ad Sales team enables DIRECTV to implement an aggressive new advertising sales strategy with more control and better efficiency," said Eric Shanks, executive vice president, DIRECTV Entertainment. "Twentieth Television, combined with our existing internal ad sales team, executed extraordinary year-over-year revenue growth through traditional media and DIRECTV's advanced interactive services platform. We are confident that our newly combined team will not only keep this momentum going but create even more unique opportunities for the DIRECTV Ad Sales division."
Leading the group and responsible for annual gross ad sales revenues while serving at Twentieth Television, Bob Riordan, senior vice president of Advertising Sales, will be based in New York City and will report to Shanks.
Riordan's responsibilities include all aspects of advertising sales, including traditional media sales, advanced services applications, sports (NFL SUNDAY TICKET(TM), etc.), pricing, planning and research (including the relationship with Nielsen Media Research). As the DIRECTV account lead at Twentieth Television, Riordan will now manage the entire Ad Sales team.
Alison Pascola, vice president of Ad Sales, will report to Riordan and focus on ad sales marketing and research - shifting from her current role at DIRECTV while continuing as the internal point of contact for employees in Los Angeles. Pascola and her team will also be responsible for developing and presenting ad sales promotional opportunities directly to clients and their advertising agencies.
Joining DIRECTV from Twentieth Television and also reporting to Riordan are: Rich Forester, vice president, New Business Development, based in New York; Jamie Calandruccio, vice president, Planning and Operations, based in New York; Steve Fish, vice president, Mid-West Region, based in Chicago; and JC Kawalec, vice president, Western Region, based in Los Angeles.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.5 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.
SOURCE: DIRECTV, Inc.
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 7, 2006--Signaling an aggressive, new strategy to generate more national ad sales and revenue, DIRECTV, Inc., the nation's leading satellite television service provider, is streamlining its advertising sales division by bringing the entire operation in-house. As part of this new transition, DIRECTV will combine its existing Advertising Sales team with a group of DIRECTV account representatives from DIRECTV's former ad sales vendor, Twentieth Television.
The newly combined DIRECTV Advertising Sales team, operating out of DIRECTV offices in Los Angeles, New York and Chicago, will be responsible for attracting new national advertisers to DIRECTV while also working with internal DIRECTV departments to create new partnerships and revenue sources.
"Fully in-sourcing our Ad Sales team enables DIRECTV to implement an aggressive new advertising sales strategy with more control and better efficiency," said Eric Shanks, executive vice president, DIRECTV Entertainment. "Twentieth Television, combined with our existing internal ad sales team, executed extraordinary year-over-year revenue growth through traditional media and DIRECTV's advanced interactive services platform. We are confident that our newly combined team will not only keep this momentum going but create even more unique opportunities for the DIRECTV Ad Sales division."
Leading the group and responsible for annual gross ad sales revenues while serving at Twentieth Television, Bob Riordan, senior vice president of Advertising Sales, will be based in New York City and will report to Shanks.
Riordan's responsibilities include all aspects of advertising sales, including traditional media sales, advanced services applications, sports (NFL SUNDAY TICKET(TM), etc.), pricing, planning and research (including the relationship with Nielsen Media Research). As the DIRECTV account lead at Twentieth Television, Riordan will now manage the entire Ad Sales team.
Alison Pascola, vice president of Ad Sales, will report to Riordan and focus on ad sales marketing and research - shifting from her current role at DIRECTV while continuing as the internal point of contact for employees in Los Angeles. Pascola and her team will also be responsible for developing and presenting ad sales promotional opportunities directly to clients and their advertising agencies.
Joining DIRECTV from Twentieth Television and also reporting to Riordan are: Rich Forester, vice president, New Business Development, based in New York; Jamie Calandruccio, vice president, Planning and Operations, based in New York; Steve Fish, vice president, Mid-West Region, based in Chicago; and JC Kawalec, vice president, Western Region, based in Los Angeles.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.5 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.SOURCE: DIRECTV, Inc.
