So I'm reading about and seeing all these new curved TV's and wondering what the big deal is. I understand that technology now allows for curved displays and I understand that's a great thing in custom situations, but what the big deal of a curved TV in the living room. I'm leaning towards this is just another gimmick like in-home 3DTV's to sell more TVs. What I'm really excited about is 4K. I understand the benefits 4K brings. So I'll ask again. What's the big deal with curved TV's?