I would think they would want to at least hold on to their share of the market. Then again maybe they feel they won't be able to do that and want to maximize profit from their remaining subs which would keep investors at bay......At least for a while. I can not speak for other areas of the country but both D* and E* are taking a beating in my area because of bundling with other providers. TWC and u-verse are expanding into areas I didn't think they ever would. Folks around here because of the economy are looking every way they can to save a few bucks. D* and E* are still most prevalent in the poorer neighborhoods and the trailer parks in the out lying areas, but in the middle income neighborhoods like mine I am seeing fewer and fewer satellite dishes. I want higher internet speeds and the only way I can do that is to go with a cable provider. If I can bundle and save a few bucks in the process why not? I will give u-verse a spin before deciding what to do about Dish. I do not want to leave Dish because I like what I have but ultimately my wallet will make the decision for me. I wonder how well Dish will be doing 5 years from now? If they continue with their recent practices I know they will be a faded memory in this house.