EL SEGUNDO, Calif.--(BUSINESS WIRE)-- A federal judge in Illinois today denied Comcast's request for a temporary restraining order (TRO) against DIRECTV in an attempt to handicap the company from advertising its best offer of the year, one where new customers receive the popular NFL SUNDAY TICKET™ package at no extra charge for the 2011 season.
"We're pleased the judge recognized Comcast's veiled attempt to limit our ability to compete in the marketplace and denied the TRO," said Jon Gieselman, senior vice president of Marketing and Direct Sales for DIRECTV. "We're happy to go head-to-head with Comcast any day on whose service is superior, so we look forward to competing in the marketplace rather than the courtroom."
Judge denied a restraining order, effectively saying DircTV can continue the ad campaign. With that, it wouldn't be suprising to see Comcast just drop it, as by the time it is resolved the campaign will ad likely be over.