First before I comment, I invite you to look up any of my hundreds (thousands?) of posts both here and the other forum, I do not bash Direct TV, it would be my second choice to Dish. That said;
That ad may not be illegal, I don't know. But it sure as hell is beyond misleading. The first times I heard it I was wondering how they could make it free. And the first times it mentioned something along the lines of "Now that the NFL is back, to reward fans..." (NOT exact wording) making it sound like some kind of gift from the NFL. I honestly did think there has to be more to it, but how ever they managed it, legal or not, they found a way to certainly make it sound like everyone got it free.
Let me ask you all this. In light of a year of free Starz AND months of free Cinemax, or for some years of Cinemax at 1 cent all at the same time with Dish, why would this be out of the question with Direct?? At the least, I can guarantee it generates many calls from existing customers, who if anything like some answers from Dish CSR's, could be told who knows what to get them to continue to subscribe, or calm them down when they don't get it for free. (lol) You guys have to keep in mind many (most?) out there have no clue about how programming works like we do, so they hear this and jump. Those of us being honest who are fairly heavy posters/readers were not even sure of what was going on.