If Dish holds it's ground, I wonder what will happen when Direct or any other carrier's come up for negotiation. If Turner tries the same thing, will the other carrier's take Dish's lead and so no. If so, I wonder what Turner's next move would be.
The key is that Turner will try to have the Dish negotiations behind them before the next big provider comes up. They do not want to be in a Viacom situation where the failed negotiations seem to be spreading.