Both Charter and Comcast are aware that their shotty customer service has bit them in the a** the last couple of years with customers dropping like flies left and right (let's just assume the drop in people subscribing to their TV packages due to streaming TV services and devices is not a contributing factor) or at the very least the slew of bad reviews has caught their attention. S,o both made the decision to rebrand (Xfinity for Comcast a few years ago and Spectrum for Charter more recently) not just "bury" that bad press but also to push their upgraded services more effectively (without the shadow of a bad name). Well, thats just my take on it