Churn happens when customers quit. Customers quit because they don't feel loyal to the company. Most folks don't have HD and don't care how many channels are out there. They just feel crapped on when they spend 30 minutes on the phone with someone who is ignorant of how their system works and can't help them. Throw in rudeness and stupid phone menus with talking computers and they just want to chuck it in and go to cable or Direct tv. I've been installing DNW for 5 years now and have been a customer that long. For the last 18 months or so the result of out sourcing has been bad. Most of these people aren't trained to do the job they need to do when they answer the phone and it is the fault of what ever big shot at DNW that is in charge. It is the same for all business, take care of your customers if you don't want "churn". I know you all know this, but I just had to get it off my chest.
E*'s churn is a result of two major factors. The first has to deal with their call centers. While no one likes speaking to an outsourced call center, 90% of E*'s calls are kept in house. The 10% that are outsourced are low-level, non-escalated issues like questions on how to program a remote control. The real problem was that E* got caught with their pants down in Q3 as they were short-staffed and call volume unexpectedly sky-rocketed. This led to long hold times and ticked off customers.
The second major contributor was the $100 Back Bonus promotion that ended August 15th. As you may recall, this promotion offered customers $10 bill credits each month for 10 months with AT100 or higher. Customers could receive an additional $10 credit each month if they also had HD programming. This offer of up to $200 in bill credits attracted a lot of promotion jumpers. Once they hit the last month of bill credits they disco'd.
E* learned their lesson and will never again offer a promo like that. Notice that all the goodies in the current promotion are tied to an 18-month agreement.