Do you remember what frequencies cell phones were operating at when they had those little antennas? The antennas disappeared in part because the wavelength got shorter, not because their figured out a way around it (although fractal antennas helped).Antenna is built into the case. Remember when Cell Phones use to have these big antennas you had to pull out?
The TV bands are much, much longer wavelength than 800MHz cell and unlike cell service, one broadcast tower is pretty much all you have access to.