That only works if they broadcast in HD/SD not UHD.More revenue. Lots more advertising with more subchannels.
Without a mandate to force a switch to ATSC 3.0 tuners, who are they going to be broadcasting to? You will need viewers to see the many new ads and subchannels.I'm not.
As you know the company I work for owns on the biggest towers in the state which hosts a number of TV stations. And all of them but one are looking to move to ATSC 3.0 as soon as they can. They WANT to do it.