Bluray drives cost up to 75% more than HD-DVD; HP's support in doubt

mwgiii

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Cliff Notes:

Once again, the differences between the two technologies are not huge. And a growing chorus of critics, including some studio chiefs eager to sell new products as quickly as possible, call the Blu-ray format unnecessarily elaborate and expensive.

Microsoft's announcement last September raised alarm bells at Hewlett-Packard, which was coming to similar conclusions. Hewlett-Packard worried that the software included in the Blu-ray format would cost so much in royalties that H-P would be unable to add affordable DVD drives to its computers.

Blu-ray drives cost up to 75 percent more than HD-DVD drives, according to Maureen Weber, the general manager of the personal storage group at Hewlett-Packard and a former spokeswoman for the Blu-ray coalition. "There's not a lot of elbow room," she said of the thin profit margins on computers. "The economics of HD-DVD make a lot more sense for us. I'm starting to wonder about the manufacturing ability of Blu-ray."

"The pendulum is swinging back to the HD-DVD camp," said John Freeman, who runs a technology research firm, Strategic Marketing Decisions, which last year declared Blu-ray the front-runner. "It will be interesting to see if the Blu-ray group can recover. It's only a matter of time before people start backing out of the Blu-ray camp."

Source: http://www.nytimes.com/2006/02/26/business/26disks.html?_r=4&pagewanted=1&oref=slogin
 

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