As for offering the same channel packages: can you give me a plausible explanation of why the new Plus and Max packages have been entered into the DTV satellite ordering system unless they're going to become the default (or only) choices for new subscribers soon?
AT&T Needs to Kill DirecTV to Save It
https://www.multichannel.com/blog/at-t-needs-to-kill-directv-to-save-it
Researcher says migrating satellite customers to IPTV should be phone company’s main goal
A new study by BIA Advisory Services puts into black and white what a lot of analysts have been saying for awhile: in order for AT&T to preserve its video distribution business, it first has to destroy it.
I'm not talking about the names of packages, but the actual channels in them. Directv Now is missing some channels that are available on Directv, and there are some bigger things like NFLST, MLBEI etc. that are not available on Directv Now. They can't try to pass it off as a substitute if it doesn't have the same lineup, same locals, same 'extras' like NFLST, international channels and so forth.
Even then I'm highly skeptical that they are going to tell people "you can't have satellite because you have AT&T fiber". Are they going to force people to subscribe to AT&T for internet to get TV from AT&T? I think they'll let them have what they want, though they might incent them to choose internet by making it cheaper (no $15/month advanced receiver fee, maybe no contract or at least not a 24 month contract) or making them pay for the satellite install up front.
Given that, like me, you couldn't come up with any plausible alternative explanation for the appearance of Plus and Max on DTV sat, I take it that you agree with my prediction that those packages will become the new default options for new DTV customers. Those old packages (Entertainment, Xtra, etc.) are living on borrowed time.
Of course, AT&T would have to actually make up their minds to stick with one over the other. When they first bought DirecTV, they tried stopping Uverse TV installs unless you lacked LOS to D* sats. When they lost too many customers, they started allowing and even encouraging Uverse installs again. If things don't go well when they roll out their new IP-based service, I expect them to blink and sell everything they can. They have too much debt not to.
Of course, AT&T would have to actually make up their minds to stick with one over the other. When they first bought DirecTV, they tried stopping Uverse TV installs unless you lacked LOS to D* sats. When they lost too many customers, they started allowing and even encouraging Uverse installs again. If things don't go well when they roll out their new IP-based service, I expect them to blink and sell everything they can. They have too much debt not to.
I expect they will stop new Uverse TV installs not long after the new IP product is released (i.e. once they have the kinks worked out) but they will not have any reason to try to force existing Uverse TV customers to switch just like they won't have any reason to try to force existing satellite customers to switch. Probably equipment attrition (not being able/willing to replace broken boxes) will act to slowly convert the Uverse TV customers until the number gets small enough (under a million maybe?) that they'll announce a drop dead date for a forced conversion so they can retire the Uverse TV infrastructure.
Yes, although keep in mind that there are network efficiency issued too when you're running two different streaming TV platforms on the same network. Uverse TV benefits from multicast on some (all?) linear channels; we don't know if or when multicast might be implemented on the new AT&T TV platform on their own network. Another point to keep in mind is that when a Uverse TV customer records 3 shows at once, all 3 streams must be delivered to his home for local recording. With AT&T TV, all the recording will be done in the cloud.
I've been saying the same as you, that new Uverse TV sales will cease either immediately when AT&T TV is launches or as soon thereafter as AT&T is satisfied that the new platform is working/scaling well. They'll give existing Uverse TV subs a long while to switch over. Just how long will probably be based not just on equipment but network efficiency considerations too (especially in those more bandwidth-constrained neighborhoods still on FTTN rather than FTTH).
I don't see any reason they wouldn't use multicast for the new product on the networks they control, though that only helps for live TV not for cloud DVR playback or on demand which year by year would constitute a larger and larger share of overall viewing hours.
The biggest reason the Directv via IP product would be more desirable for them for new installs especially in FTTN areas is that it can use HEVC for everything, which Uverse TV's aging hardware can't. I don't know for sure it WILL use HEVC for everything, but if it doesn't at first it will eventually.
I think it would be cool if they did DTV over managed IPTV either using the new interface that DTV over satellite has or use the DTV Now uses and use same bitrate they use for DTV but I guess they would be only able to that in the FTTH areas?