If they did just keep the AT&T name and not use DTV or UVerse I wonder how they would differentiate between UVerse and DSL and POTS? I think them going with just AT&T, TV, Internet and Phone wouldn't be bad. They could then replace the DTV logo and name in the corner of the guide with just the AT&T logo and name. However DTV is still a good name. Most people I think agree DTV is better than UVerseTV as far as HD PQ goes.