They haven't held back this much up to this point. As many have commented, the recent presentation was among Apple's most ho-hum ever.That strategy has worked out sooooo badly for them recently.... Lol
UHD standards are cast in stone and have been for quite a while. To equip the box with hardware that isn't up to the heir-apparent standard is to give the competition a big head start. Why put yourself at a disadvantage?
Pundits have been insisting that Apple stock is headed for $200 but then they do something like this.