Well, My wife got her 5C today. She had a 5, and was not even going to upgrade this go round, but she liked the color combos that were available between the phones and the cases that apple is selling. The same specs were a non factor for her, and honestly, between the two off paper, I didnt see that much of a difference either.
Anyway, she is happy now, so I guess I am too.
Yes, this is part of the intentional practices of a phone whore. Let the wife get a new phone (even though it has the same specs as her existing 5) so she feels like she is not getting a hand-me-down, then wait a couple months, and buy yourself something new….
It is a lot of fun to observe phone whores in action.. sneaky devils.