John, for some people, the Apple system is great. These people learn to fall in line and do what Apple thinks they should be doing. Most people will love that. These are the people who naturally accept the state of the art as their limits in life.
Then there are those who want that but like to break the rules and do a few things differently. They go the route of jail breaking.
That leaves a small group who never accept the state of the art and want, and need to do their own thing. They avoid Apple products and stick with stuff like Linux or Android that is rooted. A good example of two people like this and above are me and my wife. I got her a new iphone5 and she really loves it. It can do more than she knows or wants to do. It will expand her horizons. I will remain on a non rooted Android phone as I need to do some things that the iphone5 can't do and so far, I don't need to root the phone. If I did need to root, I would.
The cool thing about iPhone is that it gives MOST people a very advanced set of capabilities that easily mesh with the rest of their technology. I'm pleased that it does that and people buy it. For you and me, iPhone lacks the options we want and need.
Before you argue that Android has a greater market share, which is true, but I suspect, many of those would be just as happy using an iPhone, assuming they also used a Mac or iPad as well. After CES I plan to get my wife's iphone and and ipad more tightly integrated and if finances allow, get her a new laptop too of Apple variety. Me? I'm really happy having my ipad for trips and if I needing to do something on a PC I just use logmein to my office computer at home.