The following email was just sent to Dish Network Retailers regarding the conversion of the rest of the VOOM Channels to MPEG4.
As part of DISH Network’s strategy to continue being the leading provider of HD programming, we are moving our VOOM HD Original channels (see table below) to MPEG-4.
VOOM HD Originals will no longer be available in MPEG-2, effective August 15, 2007. Customers who are still subscribing to the VOOM HD Originals package for $5.00/mo. and still have MPEG-2 equipment may be eligible to participate in a free customer “like-for-like” receiver upgrade program.
VOOM HD Originals Package ($5.00/mo.) - No Longer Available
• Animania HD • Film Fest HD • HD News • Monsters HD • Rush HD • Equator HD • Gallery HD • Kung Fu HD • RAVE HD • Ultra HD
Free Customer “Like-for-Like” Receiver Upgrade - Effective June 11, 2007 through July 31, 2007
There are customers across the country who are still subscribing to the VOOM HD Originals package for $5.00/mo., but only have MPEG-2 equipment. For these customers, we want to help them to continue receiving their VOOM HD channels by allowing them to complete a free “like-for-like” equipment upgrade.
These customers may be eligible to upgrade to a ViP-series / MPEG-4 receiver so that they can subscribe to DishHDTM. DISH Network is contacting these customers, but if a customer contacts you about exchanging their receiver for a “like” MPEG-4 receiver, and you are their Retailer of Record, you can perform the upgrade.
• Free Customer “Like-for-Like” Upgrades:
o Model 6000 or DISH 811 receivers = ViP211
o Model 921 or 942 receivers = ViP622 DVR
If customers prefer not to upgrade their receiver for a “like” one, (for example, they wish to upgrade their DISH 811 receiver for a ViP622 DVR), they may be eligible to qualify under the DISH’n It Up Promotional Program, and be charged standard upgrade fees.
“Like-For-Like” Upgrade Process for Participating Retailers:
• Initial Requirements:
o You must be the original Retailer of Record.
o The customer must qualify for the DISH‘n It Up Promotional Program.
o The customer needs to have one or more of the eligible receivers (6000, 811, 921 or 942) active on their account.
o The customer must request a “like-for-like” receiver upgrade (ViP211 for a model 6000 or 811, ViP622 DVR for a model 921 or 942).
o The customer must currently be subscribed to the $5.00/mo. VOOM HD Originals package.
o The customer needs to subscribe to DishHD. If the customer is newly subscribing to the DishHD package, they may be eligible for the $100 HD Bonus Offer (up to 10 monthly credits of $10 each).
• Customer Qualification Steps:
1. Call the Retailer Care Line at 303-723-3800 after you have generated the DISH’n It Up Agreement.
2. Provide the Retailer Care Line agent with the customer’s account number to verify that the customer is on the list of accounts that are eligible for the free “like-for-like” upgrade.
3. The Retailer Care Line agent will verify that the customer has eligible receivers active on their account and that you are the original Retailer of Record.
4. Provide the agent with the DISH’n It Up Agreement number.
5. Print the agreement from the Retailer Care Site and complete the installation.
6. When complete, fax the signed agreement as instructed by the Retail Care Line agent.
Frequently Asked Questions
Q Can any customer participate in this free customer “like-for-like” receiver upgrade program?
A No. Only customers subscribing to the $5.00/mo. VOOM HD Originals package with an MPEG-2 receiver (model 6000, 811, 921 or 942) may participate in the free customer “like-for-like” upgrade program. Please note that if a customer were to choose a receiver that is not “like-for-like”, standard DISH’n It Up pricing would apply.
Q How much money do I collect from the customer?
A Nothing. Under this free customer “like-for-like” receiver upgrade program, customers will not be responsible for paying any DISH’n It Up fees associated with their upgrade. Please keep in mind that since you will not collect this money from the customer, DISH Network will pay you for the eligible customer
upgrade fees (under the DISH’n It Up Promotional Program) as well as any incentives associated with the eligible upgrades.
Q Is DISH Network requiring customers to participate in this free “like-for-like” upgrade?
A No. Customers are not required to participate in this upgrade. However, since the (MPEG-2) VOOM HD Originals package for $5.00/mo. will no longer be available, customers will no longer be able to receive this programming (and will no longer be charged the $5.00/mo. for it) after August 15, 2007.
Q For customers who decide not to participate, what HD programming would they still receive?
A If a customer decided not to participate in the free “like-for-like” upgrade, they will lose access to the VOOM HD Originals package (10 channels). However, their subscription to the MPEG-2, $9.99/mo. DISH Network HD Pak will continue to be grandfathered (5 channels - ESPN HD, Discovery HD Theater, HD Net, HD Net Movies, and TNT HD). The DISH Network HD Pak had previously been a requirement for subscribing to the VOOM HD Originals package.
Q Is the customer required to subscribe to the DishHD package under the free “like-for-like” upgrade?
A Yes. One of the requirements of the free customer “like-for-like” receiver upgrade (in the DISH‘n It Up Promotional Program) is subscribing to the $20.00/mo. DishHD package.
Q Why would an eligible customer not want to participate in this free “like-for-like” upgrade and subscribe to DishHD?
A Good question. Even though customers could choose to maintain their subscription to the 5-channel (MPEG-2) DISH Network HD Pak for $9.99/mo., keep in mind that for just $10.01/mo. more, they could instead subscribe to the DishHD package, which has up to 27 MPEG-4 / HD channels - including the
VOOM HD Originals channels they will lose. And, customers would be able to take advantage of a “free” upgrade to an MPEG-4 receiver! Please keep in mind that qualified programming of AT100 or higher is required with a subscription to DishHD.
Q Can a customer upgrade from a model 6000 or 811 receiver to a ViP622 DVR?
A Not for free, because the free upgrade program is only available for “like-for-like” receiver upgrades. These customers can, however, upgrade to a ViP211 receiver under the free upgrade program, which is a single-tuner MPEG-4 receiver. Customers with a model 6000 or 811 receiver who wish to upgrade to a ViP622 DVR, a dual-tuner MPEG-4 DVR, would be required to do so under the standard DISH‘n It Up Promotional Program and would be responsible for all standard upgrade fees and applicable charges.
Q If a customer participates in the free “like-for-like” receiver upgrade, can they also participate in the $50 DISH’n It Up Bonus Offer?
A No. These customers would only be able to participate in the $100 HD Bonus Offer with their initial subscription to the DishHD package, and not the $50 DISH’n It Up Bonus Offer. However, standard DISH’n It Up receiver upgrades would be eligible for the $50 DISH’n It Up Bonus Offer.