http://variety.com/2015/digital/new...le-would-actually-pay-for-1201520900/#respond
The great unbundling of TV has begun, with HBO and Showtime offering their content via stand-alone subscriptions, and Sony announcing that it will soon offer consumers the ability to select individual channels for its PlayStation Vue TV subscription service. But which channels would consumers actually pay for if they could pick and chose?
The answer to that question may surprise you, and is bad news for at least some cable networks.
Take ESPN, for example. The Disney-owned sports network is often quoted as the prime reason for people not cutting the cord, and is by far the most expensive cable network. But a new survey from Digitalsmiths found that only 35.7% of consumers would add ESPN to their personal a la carte lineup of TV channels if they had the choice.
The great unbundling of TV has begun, with HBO and Showtime offering their content via stand-alone subscriptions, and Sony announcing that it will soon offer consumers the ability to select individual channels for its PlayStation Vue TV subscription service. But which channels would consumers actually pay for if they could pick and chose?
The answer to that question may surprise you, and is bad news for at least some cable networks.
Take ESPN, for example. The Disney-owned sports network is often quoted as the prime reason for people not cutting the cord, and is by far the most expensive cable network. But a new survey from Digitalsmiths found that only 35.7% of consumers would add ESPN to their personal a la carte lineup of TV channels if they had the choice.
