This is a promotion Dish should make permanent, even if it's only on week ends. I feel as others here, Dish would end up not only making a lot of money, but from a PR standpoint, it would really put them ahead of the competition. Also there's a psychological thing at work here. Many of us refuse to use Dish PPV because we're against paying $6.95 and up for a single movie, but on a weekend, many would be tempted to order many more movies than just one when the cost is only 99 cents. Over the course of the weekend, we may end up ordering 3 to 6, or more movies because we're thinking, it's only a buck, what the heck. So now Dish has made at least some money from us who so defiantly refuse to pay the $6.95.
Ghpr13
I totally agree.....+1