I find it mildly amusing that everyone refers to "Charlie" as if they personally know him. Also amusing is when they accuse him of doing the same stuff every other company does. As if whatever company they deal with is any better.
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I agree. All the CEO's and media companies are rouges and they ALL do the same type of "stuff" to their customers.
As far as our personal relationship with the Dish and Echostar Chairman, it's because "Charlie" has used the personalization approach to have Dish [Network] stand out and compete with much larger companies. Mr. Ergen, had to find ways to compete with much larger DirecTV and cable cos. Dish Network was chosen as the brand for the TV service because it was a ubiquitous terms used to refer to the satellite reflectors. People, even DirecTV customers or CSR's couldn't help but use the word "Dish" in any exchanges regarding a satellite system.
Since DirecTV, at the time, was under Hughes Electronics, a legacy defense contractor (you know, part of the huge military industrial complex and used to getting FAT contracts and conducting business as if still in the gilded age: take the clients out to a suits required restaurant with entrees priced at $80 and up) which was owned by another blue suit company, General Motors, Dish felt they needed to take the opposite approach from the Ivory Tower corporate attitude to their customers. So, Dish worked to become the "down-home, folksy" kind of company who seemed to take a personal interest in each customer, and it's CEO would take the page from Walt Disney and Lee Iaccoca, and become the face of the company who would send letters worded in a somewhat personal style and always with his signature (not so much the case today as appropriate department heads now sign letters to customers regarding changes, etc.). Charlie Ergen was to seem approachable, the CEO who would come down from his corner office and speak directly to the customer in ads and other media, and he was on TV with his "Charlie Chats" saying HE wanted to hear from YOU and had his email address as CEO@[server]. He did state the he does read those email (or at lest gets them in the form of reports and perhaps checks in on a few himself) and in those days it seemed clear he really did read them, which probably hasn't been the case the last 4+ years.
So, just like if something wasn't quite right or was working well at Disneyland, folks would refer to "Walt" doing a fine or job or needing to fix something. The Disney Corporation in those years was Walt, or Walt was Disney Corp. Charlie IS Dish [Network] and people refer to him as "Charlie" because that's how he wants it. As a co-founder the company is something personal to him. He personalized the company, and even the press can't help but refer to "the erstwhile Charlie Ergen" whenever publishing a story about Dish or Echostar because he was a corporate character. In those days hardly anybody knew who the CEO of DirecTV was, and even today most people don't (our dear Michael White) nor did they know any of the CEO's at the big cable cos, but no one in the press had to look up the CEO of Dish/Echostar because everybody knew who that was, and a more than a few customers knew as well. Old Charlie even appeared in several TV commercials sharing his picture of when he co-founded Dish and talked in a personal style about his company and how he thought it ought to be for the customer.
I doubt we'll see the James Dolan, Mike White, Brian Roberts, Glenn Britt, and all the other CEO's ever even contemplating addressing the masses. However Ergen's move to have his small company stand out was clever, and because he is known for pretty much speaking his mind in interviews and corporate conference calls, people can't help but feel that, like Walt and Lee before him, they do know him a lot better than his colleagues at other media companies. So, "Charlie", you had better keep the rates as low as possible. Do people in the DirecTV forum refer to "Mike" when addressing problems or praise as much as folks here blame or credit "Charlie"? I don't know; do they?