Interesting tid-bit. I was having a discussion with a person who claimed that "no one" cared about the World Cup in the US after team USA's elimination and that soccer in the US is just a fad that comes around every 4 years. I am under no delusion that Soccer will take over the country as people have predicted each and every World Cup summer for the last 30 years. but this year US viewership of World Cup is about 40% higher than any previous year.
For reference:
American TV viewership of FIFA
USA v Portugal = 22.500,000 ESPN + 6,500,000 Univision = 29 Million*
USA v Belgium = 16,490,000 ESPN + 5,100,000 Univision = 21.59 million*
(*not including public viewing parties in hundreds of towns across the country or internet streaming)
Brazil v Colombia = 6,349,000 ESPN + 5,500,000 Univision = 11.849 Million*
France v Germany = 4.899,000 ESPN + 5.100,000 Univision = 9.999 Million*
(Not including internet streaming)
Putting this into context: More Americans watched USA vs Portugal FIFA than the audience of all 5 2014 NHL Stanley Cup finals games added up together
TWICE as many Americans watched France vs Germany soccer than watched any individual Stanley Cup finals game in 2014
More Americans watched France vs Germany soccer on ESPN alone than watched 3 of the 5 Stanley Cup games.
More Americans watched USA vs Portugal on ESPN alone than watched any of the NBA finals games.
More Americans watched USA/Belgium than watched all but one of the NBA finals games.
More Americans watched USA/Belgium than watched any individual 2013 MLB World Series game.
Now here is the kicker.
More Americans are watching NON Team USA FIFA games than have watched any other regular season game of any sport except American football over the last year.
More Americans watched USA v Portugal on ESPN than watched a regular season American football game on ANY network, even Fox who had the record highest viewership at 21.5 million in 2013.
Ratings in all sports in the US except American football are down anywhere from 4-10% over the last 4 years.
Ratings for American football are up by 6% over the last 4 years.
Ratings for Soccer (football) in the US are up by over 40% over the last 4 years.
So, someone's watching. And the old adage still applies: Just because you don't care doesn't mean no one cares.