24.3 million people watched either the ABC or Univision broadcast of the final match. I am going to gloat a little here. This was slightly higher than the NCAA basketball Championship game, higher than 6 out of 7 NBA Finals games, and higher than any college bowl game save for the BCS Championship game.
I think the World Cup has finally penetrated the American sports consciousness.
I think the World Cup has finally penetrated the American sports consciousness.