Take a look at the graphic on subscriber acquisition costs. The text below the bar chart says costs are down in part because of lower hopper/sling production costs (graphic 4).
The Hopper appears to save on hardware (and I bet on install) costs.
Take a look at the graphic on subscriber acquisition costs. The text below the bar chart says costs are down in part because of lower hopper/sling production costs (graphic 4).
Is the Hopper itself cheaper than a 722K? Or, is the average household cheaper to supply due to using Joeys as add'l outlets instead of 211K's or add'l 722K's?The Hopper appears to save on hardware (and I bet on install) costs.
Is the Hopper itself cheaper than a 722K? Or, is the average household cheaper to supply due to using Joeys as add'l outlets instead of 211K's or add'l 722K's?
Gross new subscribers is down but net subscribers is up, which tells me that the Hopper did more in the retention of existing customers than the addition of new customers.