Probably because I have the triple play..its some kind of package..i dont use the landline but its 40 bucks cheaper if you take it..OK, what service(s) do you have with Comcast? If you look at their stated policy, you don't get Peacock Premium for free with just standalone broadband service unless you also take their free Flex streaming box. This was exactly what happened with my parents. They have standalone Comcast broadband and I tried repeatedly to activate the free Premium tier for them but could not. Then I requested the free Flex box for them and as soon as that order was processed in their system (before the Flex box even shipped out), I was able to activate the free Premium tier.