Wire run.
You are right, by impossible, I mean impossbile to run in the same manner as the others (aka "compltely hidden"). The others are run inside walls, around multiple 90 degree corners, etc.. Sure they can run it down the front of my house, which is unacceptable. They could also tear out a bunch of drywall, siding, facia, ceiling and/or flooring and run it the same way as the other stuff, but they won't do that. They also could move the dish to another roof on my house and run the wires in an acceptable manner, but about 100 trees would have to be cleared to make a view to the southern sky.
In regards to pricing, $585 for the destacker, $350 for the dish. These prices assume you are licensed installer (or a retailer). Straight retail prices to an end consumer are about twice that amount. But since DTV is forcing this "upgrade" on me and they admit running another line is impossible, that cost is theirs (I assume they can probably get the equipment even cheaper than the numers listed above). Also they were already prepared to give me a standard 4x8 multisiwthcer and a phase III dish. They won't have to give me that anymore, so all and all it's probably only costing DTV a few hundred more bucks on this solution. I spend between $2K and $3K a year with them, and have for several years. I've never paid a bill late either. So I don't think it was hard decision for them to do it rather than risk losing me as a customer (which I was truly prepared to do). I doubt, however, they will do this for everyone. My situation was unusal, but I am sure not unique.