I always enjoy reading the fine print on these things:
One (1) Grand Prize winner will receive DIRECTV service for life (Terms and Conditions apply to DIRECTV service). The Approximate Retail Value (“ARV”) of the Grand Prize is $198,000.
Terms and Conditions: “For life” terms are defined as thirty (30) years or death of winner, whichever comes first. DIRECTV service will not transfer to another provider in the event of DIRECTV dissolution or similar. The Grand Prize winner is eligible to upgrade to a package that includes for Satellite and Stream: PREMIER, up to 4 major league sports packages. For Satellite only: Advanced Receiver, lease fees, Genie for 4 rooms (wired or wireless), 2 HD DVR receivers, and 2 HD receivers for up to 8 TV’s.