I agree. But it's a chicken N' egg problem. Providers won't add the VOOM channels if they don't add new content.
I hate to say it but in the current form the non-movie VOOM channels suck. During the VOOM days (300hrs/month), I spent about 30-40% of my viewing time watching Rave, Rush, Equator & WorldSportsHD alone. Today if those channels go dark I won't even notice it until 2-3 weeks later