It may be an issue of a long-term contract that has Dish paying MORE for the same content as others. Yes, it may be Dish just charging more IF they are allowed to set the price that much over what Dish is paying for the content, but it is also just as likely that Willow is giving other MVPD a better price. That is quite common in the MVPD business.
The sad thing is that matters such as this used to be directly addressed on the Charlie Chat with an answer either stating that Dish does pay more for it (due to older contract) or Charlie explaining why Dish is charging more perhaps to additional costs compared to others.
Also, companies always seem to charge less at its site than what they impose upon MVPD's, and the MVPD's don't like this because people like the OP don't like it.
Dish being Dish may decide NOT to carry Willow Cricket if Willow continues to offer it at their site and to other MVPD's at a lower cost than what Willow has contractually obligated Dish to pay for those rights because most people aren't going to pay the higher price at Dish.
Also, it is never about the cost of ONE channel, but the overall value on the TOTAL cost of one's entire subscription to come to a bottom line decision to change MVPD's. Ironically, OP, if you change to DirecTV or another MVPD, you will most likely pay MORE than you are for the same services at Dish, but the savings you get from the Willow Cricket most likely STILL WON'T be enough to have you paying a total bill, including Willow, that is LESS than if you had just paid what Dish is offering for Willow. But, that research is UP TO YOU, and the decision to switch providers is also up to you. Crunch the numbers and see if you will save money overall at the bottom line. If so, then only a fool would spend time whining about the charges at Dish. A smart consumer would cancel their Dish subscription and give your money to that less expensive MVPD, and I do hope you find it greener wherever you decide to go or stay.
OP, you don't know Charlie Ergen: Charlie hates it when other MVPD's or the owner of the content offers it a lower price than he can charge for it, and history shows that if he is not allowed a contract that makes economic sense for him to charge a rate as low as low as other MVPD's and Willow itself, Charlie views that as a devalued content and he WON'T carry it at the end of contract. That's the Charlie way, so you may get your wish and not have to complain about Dish's prices when you can EASILY go view your Willow Cricket on another platform at a lower price--as of TODAY!