Many online dealers sell DirecTivo's between $0 and $49. Many brick and morter retailers sell them for $99. The VOD fee recoups money Dish loses on R&D on DVRs. I think Dish aims their prices at cable more than DirecTV. Most cable companies are getting between $5 and $15 extra per month per DVR. Dish is compeats in that regaurd, but a very compelling argument can be made for DirecTivo over DishDVR.