I'd say more and more "average" customers are going to be wanting OTA, rather than less and less. At least in my area, 2 of the affiliates really push the .2s and .3s quite a bit now. One shows high school basketball games live, they show a late evening comedy block(Frasier, Raymond, 2 and Half Men) now, they switch to the subchannels for severe weather, and show Regis and Kelly(while the main channel has Ellen). I'd consider my parents your average customer, and my mom has to have that Regis show. My dad screwed around with his antenna for days trying to get Retro TV to come in.