It makes no sense to me. I get about 1 movie a week from blockbuster for free( I paid $10 for Platinum and the same for Blockbuster Movie Pass). They have to pay postage to/from me. Yet if I wanted the same BluRay quality movie from Dish VOD, I have to pay $6.99 for HD. So I believe I am saving about $28 per month. They also have to pay for distribution centers and employee cost. Maybe someone needs to explain to us what the equivalent digital storage cost and transmission cost of VOD compares to the physical disc business.