By that time, each media company may have its own app/service to access. In other words, we may see the conventional MVPD give way to Disney, Viacom, etc., each offering a subscription to is own vault of content, but that what would bring LESS money to the media companies than in the old MVPD marketplace, but it could end up that way ONLY because they media companies can't keep a lid on costs to MVPD's.