Lights, Camera… AUCTION!
http://www.broadcastingcable.com/news/elections/lights-camera-auction/155620
Broadcasters meeting in Las Vegas this week at the NAB Show will likely be gearing up, literally, for a massive technological challenge. The national auction of broadcast spectrum is just weeks away, but already it looms as a transition vastly more complicated than the one that first took signals digital.
The incentive auction is part of a plan to reallocate spectrum based on efficiency, driven by the needs of the wireless and broadcasting demands of consumers, a plan years in the re-making. At the end, if all goes as planned, wireless companies will have more bandwidth to roll out 5G and meet the burgeoning demand for everything from online video to the Internet of Everything, and broadcasters will continue to deliver their life-saving emergency information and local news and high-value entertainment content, only in even smaller spectrum quarters.
http://www.broadcastingcable.com/news/elections/lights-camera-auction/155620
Broadcasters meeting in Las Vegas this week at the NAB Show will likely be gearing up, literally, for a massive technological challenge. The national auction of broadcast spectrum is just weeks away, but already it looms as a transition vastly more complicated than the one that first took signals digital.
The incentive auction is part of a plan to reallocate spectrum based on efficiency, driven by the needs of the wireless and broadcasting demands of consumers, a plan years in the re-making. At the end, if all goes as planned, wireless companies will have more bandwidth to roll out 5G and meet the burgeoning demand for everything from online video to the Internet of Everything, and broadcasters will continue to deliver their life-saving emergency information and local news and high-value entertainment content, only in even smaller spectrum quarters.