What About Brian was a late season replacement (5 episodes) on ABC last spring. It started its first full season this October to not particularly strong ratings. But According to the Futon Critic, it has been given a full season order by ABC.
Here is what the ABC press release has to say:
[qupte]
ABCs What About Brian exhibits impressive retention of its lead-in from The Bachelor during Mondays 10 oclock hour, retaining 94% with Adults 18-49 (3.0/8 vs. 3.2/8) and 100% with Adults 18-34 (2.8/8 vs. 2.8/7). The ABC drama builds on its lead-in among Women 18-34 (4.3/12 vs. 4.2/11). What About Brian ranks second in its time period across each of the key women demographics, holding solid advantages over NBCs high-profile Studio 60: Women 18-34 +30%, Women 18-49 +15% and Women 25-54 +9%. What About Brian is up by 6% in Total Viewers (6.7 million vs. 6.3 million) from its performance in the hour last season, and has also grown in each of the women demographics: W18-34 +8% (4.3/12 vs. 4.0/11), W18-49 +10% (4.6/11 vs. 4.2/10) and W25-54 +14% (4.9/11 vs. 4.3/10).[/quote]
This is another one of the shows like Men in Trees that appeals to women, and thus, keeps the wife happy (although in my case, the Mrs. was not particualrly enamored with the "open marriage" concept)
Here is what the ABC press release has to say:
[qupte]
ABCs What About Brian exhibits impressive retention of its lead-in from The Bachelor during Mondays 10 oclock hour, retaining 94% with Adults 18-49 (3.0/8 vs. 3.2/8) and 100% with Adults 18-34 (2.8/8 vs. 2.8/7). The ABC drama builds on its lead-in among Women 18-34 (4.3/12 vs. 4.2/11). What About Brian ranks second in its time period across each of the key women demographics, holding solid advantages over NBCs high-profile Studio 60: Women 18-34 +30%, Women 18-49 +15% and Women 25-54 +9%. What About Brian is up by 6% in Total Viewers (6.7 million vs. 6.3 million) from its performance in the hour last season, and has also grown in each of the women demographics: W18-34 +8% (4.3/12 vs. 4.0/11), W18-49 +10% (4.6/11 vs. 4.2/10) and W25-54 +14% (4.9/11 vs. 4.3/10).[/quote]
This is another one of the shows like Men in Trees that appeals to women, and thus, keeps the wife happy (although in my case, the Mrs. was not particualrly enamored with the "open marriage" concept)
