A friend of mine has a PS3 with BR and I've got to watch the latest Mel Gibson movie on BR (about 30 minutes of the beginning). He has the Sony Wega 46" and I can tell you right now that the PQ compare to channels on Dish, DirecTv (when I used to have it) and CV is not even a race. BR wins and it is like night and day. On BR you can feel the WoW effect and like you are inmerse in the picture. This is an experience that we were feeling before on these companies channel but not anymore. Now they look like dull channels compare to BR. I still have little problems with the BR picture. The picture looke a little grainy. This I did not expect from a new movie. I have yet to watch HD DVD but I assume it will give me the same experience.