I thought what he said was no new increase this year; as in how he answered based on the context of the conversation/the questioning. Come 2008, or especially in the normal spring of the year review, I see it as totally expected.
I never thought that it would never increase from $9.95, my understanding was just that when they fire up all the new channels there would not be a surprise in your bill for all the new channels. Come spring of course you'll probably be seeing that notice of increase on the bill.