I thought it was only a $3+billion in discounts that were being eliminated? While that represents a lot of money for a small company like Dish, it isn't enough to say it is the end. Ergen can sell part of the massive amount of Dish and Echostar stock he has to raise the funds or just borrow the money, if he has to. Dish had retired quite a bit of debt in the past, so it can be done. Dish has been in worse or more precarious financial position than this in its early days. I am betting he'll get the $3+ billion and hold on to the spectrum and probably sell it down the line when it does become more valuable, or keep it to increase Dish's worth to a potential buyer. Simply put, Ergen tried to get it at a discount, and he ended up not getting it, and now he has to pay the $3+billion discount. Not the end of Dish by any means. It like the feeling we all have when we have to pay the entire bill for the dinner after being told our discount coupon is out of date. It just wasn't what we were expecting to pay, and we grumble about it, but pay the full bill, we do.
Although now Ergen has stated that the FCC disallowing the discount is seen by him as a signal that the FCC doesn't really want a new entrant to wireless for increased competition. After all, Chairman Wheeler's buddies are all the big boys he knows quite well, direct competitors of Dish, and Verizon and AT&T got their discounts in previous auctions, and are we to believe those small companies were truly independent of the two leading wireless companies efforts during auction, not having the proverbial notes being passed from V and ATT in an effort to "direct" these smaller companies bidding strategy? PLEASE!
Dish can still challenge the FCC ruling in court, and could win. However, that may not be worth it to Dish of they feel the FCC is hostile to allowing another competitor to Verizon and AT&T. Then again, Ergen is litigious and may decide to take that route, but it might be a bit of an Oscar Wilde hubris if he does as his connections to those small companies might prove more problems than it is worth . We shall have to see what Dish decides
It just means that Ergen may have to give up his strategy of getting into the wireless business among the massive behemoth's. Ergen has always had the "Either I'm gonna write a check, or someone is gonna write me a check, and I'm out . . " scenario as a distinct possibility for years. He has always made it clear that Dish is competing against far larger and deep pocketed competition, and at some point, he may have to sell. No news there.
Of course, he can always go to Echostar to live out his remaining productive years and still leave intact his reputation of being among the smartest entrepreneurs ever with his humble beginnings of pretty much nothing to what he built with Echostar and later Dish when everyone thought he was crazy to go forward with Dish when everyone else fled the scene, and we mean far larger and deep pocketed companies such as NewsCorp (suing Rupert Murdoch and winning) and MCI among others, believing DirecTV had it all locked up. They all thought he'd be out of business within 3 months, and he is still around. This is a bump in the road for Ergen, but it may mean he will start to see selling Dish as the far more likely scenario for his future.