I agree that the definition for standard professional installation is NOT UNIFORM across all levels of DISH Network. DISH Network can be broken down into different groups: DISH Network Service Corporation -located at the local Echosphere offices throughout the US (the internal tech's with DISH vans), Regional Service Providers - located where there isn't a local Echosphere office nearby, and retailers. For the retailers, the guidelines for standard professional installation is available on the retailer web site. For RSP's and DNSC, they have different rules on standard professional installation and are the most aggressive and favorable to the customer. For RSP and DNSC: pole mounts, wall fishes, and wall plates are ALL FREE. Why? They provide them to you at the office. If the work order says "pole mount needed", then you get a pole and bags of cement for that job. Of course labor is a different matter but the supplies are usually supplied for these kinds of extra work.
Benefits of working for an RSP or DNSC are the benefits of working for a big company (benefits, short routes, dispatch help, and consistent number of jobs). Benefits of working for a retailer is that you don't do as much installation as free but are custom. You also get to the customer a little better in the sales process. DISH should uniformly make some things NOT free at the RSP/DNSC level and make more things free at the retailer level. Customers don't have the time or the knowledge to know whether they're getting installed by a retailer and get a different "package" than DNSC.