Users can now convert Blu-rays and DVDs to UltraViolent at home.
Through Vudu, users can net UltraViolent copies of their home movie collection without even leaving home. The Disc-to-Digital program has previously relied on users bringing copies of their DVDs and Blu-rays to Walmart, paying the $2-$5 per movie charge, and leaving with the movie now tied to their UltraViolent account and accessible with Vudu.
Now, as Vudu brings its home Disc-to-Digital program out of private beta, both PC and Mac users can use their home DVD and Blu-ray drives to bypass Walmart altogether. In order to help attract people, Vudu is offering the first conversion, say of a Blu-ray to a HD, Dolby Digital Plus UltraViolent copy, for free. Likewise, those who convert 10 or more discs can get 50% off.
The normal pricing maintains its Walmart structure. A DVD can be converted into an SD cloud version for $2 or and HD version for $5. Blu-rays can only yield HD versions at a $2 per movie charge.
The process involves checking the disc to ensure that it is not a rental copy, and is thereby much faster than actually ripping the content. The entire process leaves the discs unaltered, retaining their owners full use.
