Cablevision Won't Spin Off Voom
'Strategic Alternatives'
Will Be Pursued Regarding
Satellite-Television Unit
By PETER GRANT
Staff Reporter of THE WALL STREET JOURNAL
December 22, 2004
Cablevision Systems Corp., the country's sixth-largest cable operator, said it has shelved its plans to spin off its fledgling satellite-television operation in what Wall Street is viewing as a step towards selling or shutting down the widely criticized business.
Investors cheered the announcement, which was contained in a filing with the Securities and Exchange Commission, sending Cablevision shares soaring over 13%. Analysts and investors have been highly skeptical that the satellite business, named Voom, would be able to gain much traction against other cable operators and DirecTV Group Inc. and EchoStar Communications Corp., the nation's two largest satellite operators.
To deflect such criticism, Cablevision announced last year that it would spin off the business along with three of its networks, AMC, Independent Film Channel and WE: Women's Entertainment. But in its one-sentence filing yesterday, Cablevision said that its board "has decided to suspend pursuing the spin-off" and would instead "pursue strategic alternatives."
Analysts said that wording indicates the company plans to sell or pull the plug on Voom, which began service last year and generated $75.3 million in losses in the third quarter.
Voom has tried to distinguish itself by offering more high-definition channels than cable companies and other satellite operators. But its appeal has been limited by high installation costs, technical problems and the steady addition by competitors of more high-definition offerings. In the third quarter, Cablevision reported that Voom had 26,000 subscribers, compared with millions for DirecTV and EchoStar.
If Cablevision decides to sell the unit, analysts believe a likely buyer would be EchoStar, the second-largest satellite operator that operates Dish Network and needs additional capacity to offer more high-definition channels.
Nevertheless, analysts believe that Charlie Ergen, EchoStar's chief executive, would have an advantage in negotiations with Cablevision since the cable operator would likely have few other buyers for Voom's satellite, launched in 2003. Thomas Eagan, an analyst with Oppenheimer & Co. estimates that Mr. Ergen might pay as little as $125 million, about half what it would cost to build and launch a new satellite.
Both EchoStar and Cablevision declined to comment on any discussions.
Charles Dolan, Cablevision's chairman and one of the pioneers of the cable industry, has long championed satellite as a highly efficient method for distributing television, and a way for Cablevision to sell its programming to households outside its cable-franchise areas without having to give a cut to local cable companies or other distributors.
Given Mr. Dolan's strong belief in satellite, some investors think there's a chance Cablevision might consider other alternatives such as bringing in a partner, or running Voom as part of Cablevision or resurrecting the spin-off plan.
"I'm not so convinced Chuck [Dolan] doesn't take another shot at continuing on with his vision," says Mario Gabelli, chief executive of Gabelli Asset Management, which manages funds with that hold more than 22 million shares of Cablevision, about a 10.3% stake.