New Channels to be Added to VOOM’s Lineup Include Home & Garden Television,
Food Network, DIY-Do It Yourself Network, FINE LIVING and Great American Country
<ST1
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com /><st1:City w:st=</st1:City><st1:City w:st="on">JERICHO</st1:City>, <st1:State w:st="on">N.Y.</st1:State>, December 1, 2004 – VOOM, the first comprehensive high-definition (HD) television service, announced today a deal with Scripps Networks to add five leading cable lifestyle channels to VOOM’s package of standard-definition (SD) channels: Home & Garden Television (HGTV), Food Network, DIY-Do It Yourself Network, FINE LIVING and GAC-Great American Country. VOOM customers can now enjoy popular cable lifestyle programming on Food Network and HGTV including the “Iron Chef” series and “Divine Design.” DIY, FINE LIVING and GAC will join the lineup on Rainbow 2, which refers to the 16 transponders on the SES AMERICOM AMC-6 satellite, previously leased from SES AMERICOM, a SES GLOBAL company.<O
</O“We are delighted to partner with Scripps Networks to offer VOOM customers attractive television brands such as HGTV and Food Network, two of the nation’s most popular cable networks,” said Tom Dolan, CEO of Rainbow Media Enterprises. “VOOM is committed to offering its customers diverse programming options, and the addition of the five Scripps networks is another significant step towards our goal of providing the best programming available in both HD and SD."<O
</O<O
</OVOOM’s HD package includes 39 HD favorites such as HBO HD, Cinemax HD, ESPN HD, Showtime HD, STARZ! HD, Playboy HOT HD, The Movie Channel HD, Bravo HD+ and Discovery HD Theater, as well as the VOOM HD Originals, an all-inclusive package of 21 channels created by Rainbow Media available exclusively to subscribers of VOOM. In addition, the service includes popular cable channels in SD such as TNT, Nickelodeon, Disney, TBS, CNN, A&E and AMC, as well as over-the-air digital local broadcast channels delivered in HD where available.
“As a leading provider of HD and SD programming, VOOM represents an ideal partner for Scripps Networks, particularly as our own high-definition content is under development,” said John Baird, executive vice president of affiliate sales and marketing for Scripps Networks. “Additionally, the agreement with VOOM is Scripps Networks’ first five-network deal, including our newest channel, Great American Country.”
Additions to VOOM’s channel line-up include:<O
</O· Home & Garden Television – HGTV celebrates the emotional center of life -- the home. Its wide variety of entertaining, story-driven programming is a combination of helpful information and insights from hosts who are recognized experts in their field.
· Food Network – Food Network is a unique lifestyle network that strives to engage its viewers with likable hosts, personalities, and the variety of things they do with food. The network is committed to exploring new, different, and interesting ways to approach food -- through pop culture, adventure, travel -- while also expanding its repertoire of technique-based information.
· DIY--Do It Yourself Network – DIY is an informational and motivational television source that arms viewers with do-it-yourself project instruction and ideas provided by experts in categories ranging from home improvement to automotive to gardening and crafts.
· FINE LIVING – FINE LIVING offers 100% original lifestyle programming for people looking to pursue their passions and maximize their precious free time. Covering five lifestyle areas -- Adventure, Favorite Things, Transport, Personal Space and Every Day -- FINE LIVING simplifies the myriad of options for living a balanced and satisfying life.<O
</O<O
</O<INS cite=mailto:defaul%20user dateTime=2004-11-29T13:26>· </INS>Great American Country – GAC is <st1:country-region w:st="on"><ST1
America</ST1</st1:country-region>’s country music source, with 24-hour programming featuring country music videos, live performances from the Grand Ole Opry and the latest country news and events.<O
</OAbout VOOM and Rainbow DBS
VOOM, provided by Rainbow DBS, a subsidiary of Cablevision System Corporation, is the first television service to provide a comprehensive array of high-definition (HD) programming for the rapidly growing but underserved HDTV audience. With a lineup of 39 HD channels, VOOM delivers more HD programming than any other satellite or cable service provider. VOOM's HD lineup includes STARZ! HD, Encore HD, Showtime HD, Playboy Hot HD, ESPN HD, HBO HD and Cinemax HD, as well as an exclusive package of brand-new, commercial-free VOOM HD Originals such as WorldSport, Equator and Animania. The service also includes 90 of the most popular cable channels in standard-definition (SD), 18 digital music channels, and free over-the-air digital broadcast channels in HD, where available. VOOM is offered across the continental United States through local Sears retailers; at BrandsMart USA stores; at Electronics Expo stores; through leading online retailer, Crutchfield Corporation; and through O'Rourke Sales Company's independent electronics retailers with approximately 10,000 locations in all 50 states. Customers can also purchase the service by calling 1-800-GET-VOOM or by visiting www.voom.com.
<O
</OAbout Scripps Networks
Scripps Networks is comprised of the lifestyle television brands Home & Garden Television, Food Network, DIY-Do It Yourself Network, Fine Living, and electronic retailer Shop At Home. Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content. In addition, Scripps Networks is aggressively developing its emerging media, including video on demand, broadband and Hispanic programming. Scripps Networks' brands collectively are available in more than 95 countries on six continents. They also are distributed to 1,000 outlets on <st1:country-region w:st="on">U.S.</st1:country-region> military bases and <st1:country-region w:st="on"><ST1
U.S.</ST1</st1:country-region>embassies around the world on the American Armed Forces Radio and Television Service. Headquartered in <st1:City w:st="on">Knoxville</st1:City>, <st1:State w:st="on">Tenn.</st1:State>, with offices in <st1:State w:st="on">New York</st1:State>, <st1:City w:st="on">Los Angeles</st1:City>, <st1:City w:st="on">Chicago</st1:City>, <st1:City w:st="on">Detroit</st1:City>, <st1:City w:st="on">Atlanta</st1:City>, and <st1:City w:st="on"><ST1
Nashville</ST1</st1:City> Scripps Networks is owned by The E.W. Scripps Company a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service and United Media. 
