I like to think it would be adding more icons/channels on EPG for the other streaming services (like Netflix) such as Curiosity Stream, etc. instead of going to the Apps section. I think all those App streaming services should have their own channel neighborhood. It's amazing how many people just stay with the guide and just can NOT make the jump or be bothered with going to the Apps section. A lot of people just want TV to be ultra simple, but with Apps, etc. I know a lot of people who FORGET or get lost in finding that stuff. I know some folks who FORGET they can download/stream an episode they have missed because they just don't see it on the guide and going into the nether world of the Apps or VOD sections is out of sight and out of mind for them.
FWIW, while it has improved somewhat and is certainly faster on the H3, Dish VOD menus/search is still very cumbersome. I fell they have the DVR set for some time with the H3 (16 Glorious tuners), but now they just need to focus on the App experience being truly robust and make the whole VOD portion far easier to use than it is today. It would be nice and more used by the common subscriber if all of that were integrated better on the UI.