Virgin America and EchoStar Unveil DISH Network's Channel Lineup

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Virgin America and EchoStar Unveil DISH Network's Channel Lineup at Every Seat on Every Flight: Financial News - Yahoo! Finance

BURLINGAME, Calif. and ENGLEWOOD, Colo., July 20, 2007 (PRIME NEWSWIRE) -- U.S. start-up airline Virgin America and EchoStar Communications Corporation (NasdaqGS:DISH - News) today introduced the 18 channel programming package that will give passengers access to live in-flight satellite entertainment (IFE).

The channel line-up includes a mix of popular networks featuring sports, music and general entertainment programming, including: Independent Film Channel, CNBC, Arts & Entertainment, Black Entertainment Television, Cable News Network, The Discovery Channel, Entertainment Television, FX, The Food Network, The Travel Channel, Bravo, ESPN, ESPN NEWS, ESPN Classic, ESPN2, SiTV, USA Network, and Cartoon Network.

``We hope that our Red In-flight Entertainment system will provide a fresh, easy-to-use and personalized entertainment experience for our guests, and DISH Network(tm)'s participation will allow us to deliver the type of full-spectrum, interactive experience that we want for our customers,'' said Charles Ogilvie, Virgin America's Director of In-flight Entertainment & Partnerships. ``Our planes will offer more than just a static channel line-up: with this partnership, every guest at every seat will have access to the wide variety of entertainment choices that are available to them on the ground.''

``The closer Virgin America gets to launch, the more excited we are,'' said Mark Jackson, President of EchoStar Technologies. ``DISH Network is proud to join forces with Virgin America to unveil this unique in-flight channel line-up.''

San Francisco-based Virgin America is a next generation low-fare carrier, with a host of innovative guest features and services aimed at bringing a little fun back to flying -- including mood-lit cabins, custom-designed leather seats and the most advanced personal in-flight entertainment system in the domestic airline market.

In addition to live DISH Network satellite TV, the airline will offer customers 'pay-per-view' movies, a wide array of audio music entertainment, including the ability to compile individual audio playlists, a broad selection of popular electronic games, and meals on-demand. Virgin America will begin service to New York's JFK airport, Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) on August 8th.
 

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