Viacom Study Finds Most Younger Viewers Actually Like On-Screen Channel Logos

[osu1991]

Viacom Study Finds Most Younger Viewers Actually Like On-Screen Channel Logos

New research from Viacom's Global Consumer Insights unit shows that a heavy majority of viewers ages 12-34 prefer watching programming with onscreen channel logos, as opposed to programming on plain, logo-free screens.

 

[camo]

I wonder if they enjoy their junk email too? Just plain silliness.

 

[primestar31]

Viacom Study Finds Most Younger Viewers Actually Like On-Screen Channel Logos

New research from Viacom's Global Consumer Insights unit shows that a heavy majority of viewers ages 12-34 prefer watching programming with onscreen channel logos, as opposed to programming on plain, logo-free screens.

What a bunch of B.S. confirmation bias... I do NOT believe this for a second!

 

[EatMyVolts]

This must be the same research institute that used to tell us that cigarettes were good for us.

 

[DWS44]

Probably surveyed the same group that doesn't mind watching stretched/squished content either.

 

[danristheman]

Or bad reality shows.

 

[TheTechGuru]

I especially hate it when the logo is in the middle right of the screen so that it's not cropped out on SD 4:3 screens, isn't it time to say screw the tube users? Maybe if they start putting the logos and info graphics where they can't see them maybe they'll realize it's time to upgrade or be forced to watch in letterbox...

 

[primestar31]

I've seen a few stations where they have the logo so "see-through" as to be just this side of invisible. That works for me! In fact it was annoying in one case, because I wasn't sure where it was from, and I had a real hard time making out the call letters.