grb said:
I agree 100%. Giving VS the contract was a poor decision by the NHL -- in fact it was a sellout. Bettman went for the bigger bucks and disregarded the exposure factor, which counteracted all the prior efforts of the NHL to expand the U.S. audience.
It wasn't the first time the NHL went for money instead of exposure. Remember SportsChannel US?
The reality is the "exposure factor" was horrible on ESPN when ESPN was too busy exposing, in no particular order, NFL football, NCAA football, NBA basketball, NCAA basketball, Major League Baseball and Poker. And let's not forget
SportsCenter.
ESPN offered NO money; just a revenue sharing agreement like NBC. So it is either no guaranteed money from ESPN or $50 some million a year from Versus, who would be happy to make the NHL their marquee product. More on that later...
grb said:
Bettman was already saying, immediately after that great U.S. vs. Canada Olympic title game, that the NHL may not participate in the 2014 Olympics. He just doesn't get it -- it isn't about the revenue he feels the NHL lost by not receiving money from the Olympics, it's about the exposure and the growth of the hockey fan base. Until he gets that through his thick head, his actions will never be beneficial to the NHL.
Bettman is looking for some kind of concessions.
Think about it. This year has been the absolute best for the NHL in terms of TV ratings. If a network is unhappy with the Olympic break because it may impact the terms of their deal, this is about getting the best deal from a network. If NBC and Versus (soon to be both owned by Comcast) want the exposure, and they also have the Olympics, then they will want to offer more money and make the NHL take the Olympic break.
Just for common knowledge, I normally do NOT take the side of Bettman. Heck, I've gone off plenty of times regarding the complete idiocy of the NHL from 1933 to 2005. There have been many missteps both on and off the ice so that the game didn't and doesn't get wider appeal.
For once, the NHL will be going into a contract negotiation with the upper hand.
...and that choice can either be with the ESPN family of networks and the NHL can be buried on ESPN3.com or ESPN Classic, which would be a no-brainer if someone in the Disney chain offered any money. Or it can be with the partner that has been offering money (Versus), which is owned by Comcast, which will soon run NBC. And everyone wants the Winter Classic now. It's called leverage.