One thing that one cannot overlook is equipment. Ergonomics, ease of use, reliability cannot be overstated! I had a friend that switched from a service to Cincinnati Bell FiOptics (the analog of Uverse in this market) and within a week switched back to his original service strictly because of how crappy/flaky he thought the FiOptics DVR was. He joked with thick irony in his voice, "Their DVR was so bad, I switched back to TIME WARNER CABLE!" The TWC DVRs are notoriously bad!