Found this at Avs.
http://www.avsforum.com/avs-vb/showthread.php?t=732607
UHD Shifts Brand Focus
Net to Emphasize Movies and Sports
After two years operating as a catch-all network for the library of its corporate parent NBC Universal, high-definition network Universal HD is taking steps to forge its own distinct brand.
Starting this month, UHD will increase its programming focus on the two biggest drivers of HD viewership: movies and sports.
http://www.avsforum.com/avs-vb/showthread.php?t=732607
UHD Shifts Brand Focus
Net to Emphasize Movies and Sports
After two years operating as a catch-all network for the library of its corporate parent NBC Universal, high-definition network Universal HD is taking steps to forge its own distinct brand.
Starting this month, UHD will increase its programming focus on the two biggest drivers of HD viewership: movies and sports.