TV networks now say digital recorders increase viewers

[SaltiDawg]

Correct! When you are using the 30 second skip you MUCT pay attention so that you know when you're back to the show! ...

Generally this is not my experience. Frequently I have a "feel" for how long the commercial break is - say three minutes. In this example, I click five times in rapid succession and epending on which receiver I am using I either see brief snippits of commercials or nothing at all. I then click one more time and do see that one, if still present. Then click again if needed. And finally, likely backclick once or twice.

This is all almost automatic and I do not see anything at all of the first 2 1/2 minutes of the break.

 

[jayn_j]

I then click one more time and do see that one, if still present. Then click again if needed. And finally, likely backclick once or twice.
This is all almost automatic and I do not see anything at all of the first 2 1/2 minutes of the break.

And that's where the broadcasters will learn to adapt. I am seeing it lately. It isn't always a 6 click break. tHey seem to be mixing it up more lately with some 4 click or 5 click breaks, followed by a 7 or 8 click break. Advertisers will also argue that even if you say you are not paying attention, the short images during the press will have a very high subliminal impact.

 

[SaltiDawg]

...It isn't always a 6 click break. tHey seem to be mixing it up more lately with some 4 click or 5 click breaks, followed by a 7 or 8 click break. ...

Of course it isn't always six clicks that was simply an example.

When I watch Spin City, for example. At the top of the show it is two ahead two back and see a couple of secs of the Ad and the show starts. In a couple of minutes, new commercials then it is five clicks ahead and two back. From then on it is six clicks.

This pattern exists for every Spin City episode in that time slot. With football it is different, but very predictable. If you think that sponsors value a snippit of exposure to an Ad with the same gusto as a viewer having to see the entire 30-second Ad, I suspect that you are mistaken.

Also, while there is a flash of view between advances on my 508's, there is nothing on the 942. However, that’s academic, as I'm not looking at the screen when I'm hitting it 2, 5, 6, or 7 times.

 

[SimpleSimon]

two ahead two back and see a couple of secs of the Ad ... five clicks ahead and two back

That goes hand-in-hand with my comment (in this thread?) about the last 10 seconds of the break being the most valuable. You said it yourself that you skip back from just beyond the end of the break - so do I.

If you think that sponsors value a snippit of exposure to an Ad with the same gusto as a viewer having to see the entire 30-second Ad, I suspect that you are mistaken.

You are correct - but they've got to adapt to what we've doing.

Unfortunately, I'll bet it going to be more variable-sized breaks that are NOT multiples of 30 seconds.

 

[Anole]

add agencies

A few years ago, I noticed (some) advertizing agencies making commercials like this...

Make your promo the long version, maybe a full minute.
Run that for a while. (weeks)
Edit down the promo to half size or less.
Run the reduced version for a long time (months)
If the commercial was really entertaining, you noticed because you missed the long version.

Then, there is the multiple-variation commercial suite:
Those would run one version for months, to eventually be replaced by a similar but different variation.
I always thought they should just shoot about 6 variations of a commercial when they make it.
Then, play each version in random order for months.
This would be far more eye-catching, making you stop and say, "what was that?", than the current boring fare.

Anyone hiring for an add agency?
I'm good at rocket science, and this ain't it!

 

[Purogamer]

zzzzzzzzzz

=)> We get it, People with DVR's pay more attention to the commercials because they're just watching them faster instead of channel flipping to avoid them completely. We get it. Let's all go back in the time machine, get out of 2001, and enjoy our HD-Lite...