TUTV LAUNCHES BANDAMAX ON DISH NETWORK®, STRIKING DEAL AS ANCHOR TENANT OF NEW U.S. DishMEXICO TIER
DISH Network Exclusive Satellite Provider of Bandamax
LOS ANGELES and ENGLEWOOD, Colo., Nov. 19, 2008 -- TuTv, a joint venture of Grupo Televisa, S.A. (NYSE: TV; BMV TLEVISA CPO) and Univision Communications Inc., announced today that it has entered into an agreement with DISH Network Corporation (NASDAQ: DISH), the third largest pay-TV provider and leader in Latino programming in the U.S., to launch the Mexican regional music network Bandamax. The channel debuted today on DISH Network’s DishMEXICO tier, a new programming package featuring more than 50 popular channels targeted to Mexican-Americans. With this agreement, TuTv has a total of four networks on DishMEXICO and DishLATINO properties: Bandamax, Telehit, De Película and De Película Clásico.
“DISH Network has been a great partner in helping our networks reach Spanish-language viewers in the U.S. Now, with Bandamax as part of their lineup, they have expanded their TuTv bouquet by offering the premier regional Mexican music network,” said Chris Fager, president of TuTv. “With the Latino population rapidly growing in the U.S., there is a need for programming variety to satisfy their viewing needs. TuTv does just that with quality television made for Latinos by Latinos for every member of the household.”
“DISH Network is committed to expanding the variety of unique and exclusive high-quality Latino music programming to satisfy the entertainment needs of this important community in the U.S.,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to be the exclusive satellite TV provider of Bandamax via our DishLATINO and DishMEXICO packages, providing Latinos living in the U.S. the best selection of regional Mexican music, and an opportunity to stay connected to their culture for a low introductory price of $9.99 per month.”
DISH Network customers have exclusive access to Bandamax for as little as $9.99 per month for the first six months via its newly-launched DishMEXICO package, which includes local channels (price goes up to $19.99 once promotional period has ended). For more information about DishMEXICO and other Latino programmi ng packages, visit Dish Latino or call 1-888-599-DISH (3474).
Bandamax is the most widely distributed network in the U.S. exclusively dedicated to the most popular Latin music category, regional Mexican, which accounts for 63 percent of all Latino music sales. It features the latest music videos including top talent in the grupero, norteño, banda, tejano and mariachi genres. Bandamax produces live original programming telecast daily from Televisa’s studios in Mexico City and on location from rodeos, seaside and rural locations as well as haciendas all over Mexico. With a cast of 10 different regional Mexican music personalities, Bandamax gives U.S. Hispanics access to this fast-growing music phenomenon with the latest celebrity news, exclusive concerts and daily in-studio interviews with well-known artists as well as up-and-coming regional Mexican music talent.
In addition to Bandamax, DISH Network offers the following networks from TuTv’s suite of programming:
· Telehit - Latin urban and lifestyle channel with celebrity interviews, live concerts, variety shows, music news and up to nine hours of new original Spanish-language programming daily as well as 20 different live shows per week. Targeting the sought-after 18- to 25-year-old demographic group, Telehit’s unique programming blend also includes Hollywood news and comedy sketches that appeal to its trend-setting audience.
· De Película - The number-one rated movie network in Mexico, De Película offers over 150 films a month from the largest Spanish-language movie library in the world.
· De Película Clásico - Featuring over 1,500 movies per year from the Golden Era of Mexican Cinema, De Película Clásico showcases the great Mexican movie icons such as María Félix, Jorge Negrete and Cantinflas.
DISH Network Exclusive Satellite Provider of Bandamax
LOS ANGELES and ENGLEWOOD, Colo., Nov. 19, 2008 -- TuTv, a joint venture of Grupo Televisa, S.A. (NYSE: TV; BMV TLEVISA CPO) and Univision Communications Inc., announced today that it has entered into an agreement with DISH Network Corporation (NASDAQ: DISH), the third largest pay-TV provider and leader in Latino programming in the U.S., to launch the Mexican regional music network Bandamax. The channel debuted today on DISH Network’s DishMEXICO tier, a new programming package featuring more than 50 popular channels targeted to Mexican-Americans. With this agreement, TuTv has a total of four networks on DishMEXICO and DishLATINO properties: Bandamax, Telehit, De Película and De Película Clásico.
“DISH Network has been a great partner in helping our networks reach Spanish-language viewers in the U.S. Now, with Bandamax as part of their lineup, they have expanded their TuTv bouquet by offering the premier regional Mexican music network,” said Chris Fager, president of TuTv. “With the Latino population rapidly growing in the U.S., there is a need for programming variety to satisfy their viewing needs. TuTv does just that with quality television made for Latinos by Latinos for every member of the household.”
“DISH Network is committed to expanding the variety of unique and exclusive high-quality Latino music programming to satisfy the entertainment needs of this important community in the U.S.,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to be the exclusive satellite TV provider of Bandamax via our DishLATINO and DishMEXICO packages, providing Latinos living in the U.S. the best selection of regional Mexican music, and an opportunity to stay connected to their culture for a low introductory price of $9.99 per month.”
DISH Network customers have exclusive access to Bandamax for as little as $9.99 per month for the first six months via its newly-launched DishMEXICO package, which includes local channels (price goes up to $19.99 once promotional period has ended). For more information about DishMEXICO and other Latino programmi ng packages, visit Dish Latino or call 1-888-599-DISH (3474).
Bandamax is the most widely distributed network in the U.S. exclusively dedicated to the most popular Latin music category, regional Mexican, which accounts for 63 percent of all Latino music sales. It features the latest music videos including top talent in the grupero, norteño, banda, tejano and mariachi genres. Bandamax produces live original programming telecast daily from Televisa’s studios in Mexico City and on location from rodeos, seaside and rural locations as well as haciendas all over Mexico. With a cast of 10 different regional Mexican music personalities, Bandamax gives U.S. Hispanics access to this fast-growing music phenomenon with the latest celebrity news, exclusive concerts and daily in-studio interviews with well-known artists as well as up-and-coming regional Mexican music talent.
In addition to Bandamax, DISH Network offers the following networks from TuTv’s suite of programming:
· Telehit - Latin urban and lifestyle channel with celebrity interviews, live concerts, variety shows, music news and up to nine hours of new original Spanish-language programming daily as well as 20 different live shows per week. Targeting the sought-after 18- to 25-year-old demographic group, Telehit’s unique programming blend also includes Hollywood news and comedy sketches that appeal to its trend-setting audience.
· De Película - The number-one rated movie network in Mexico, De Película offers over 150 films a month from the largest Spanish-language movie library in the world.
· De Película Clásico - Featuring over 1,500 movies per year from the Golden Era of Mexican Cinema, De Película Clásico showcases the great Mexican movie icons such as María Félix, Jorge Negrete and Cantinflas.
